By Mia Summerson

The Keene Sentinel

Robert Kelly of Rindge performs at The Farmers’ Market of Keene on Gilbo Avenue in September 2018. Michael Moore / Sentinel Staff

When Robert Kelly sat down to make a music video about the importance of social distancing amid the COVID-19 outbreak, he didn't expect much to come of it.

But by the time the 68-year-old Rindge resident was getting ready for bed on March 25, the day he first posted the video, "Stay the [expletive] at Home" had already been viewed tens of thousands of times. By Tuesday, the video, which was originally posted to the online video-sharing platform TikTok, had received several million views across multiple platforms, including YouTube and Facebook.

"Before midnight [on March 25], it was at 50,000 views on TikTok," Kelly said. "The next day I woke up, and it was at a million views."

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